Writing a blog in 2022 can be hard work. Blog writing is a task that requires sustained attention over a long period of time, and with so many distractions at hand, it can be difficult to get started. Even the most talented of writers and Brisbane copywriters struggle with this dilemma.
There are several things that you can do to help get started on writing that blog post. These tips are not fool-proof but are a good start for anyone struggling to get started.
Research Your Audience
If you are struggling with blog topics, content, and tone of voice, then take a look at your readership audience. Who do you want to read your blog and what do they want to read? This will really help you narrow down what you are going to write about it.
Say you run a real estate company and you are wanting to engage with first time buyers. It would be smart to write blogs about first-time buyers.
Trust In Your Expertise
If you are writing content for your own business then you have to trust in your own authority on the subject. People pay money for an expert opinion because it adds value. You don’t have to necessarily have all the information, people will be interested because your opinion is worth something.
Bite Size Pieces
The best way to get started on writing a blog is to break it down into manageable bite size pieces. Section out your article into different topics and discussion points before getting into it and you will find it is a much more manageable task.
It will also serve as a means to keep you on track – sometimes if there is no pre-existing structure then you can start writing long ambling tangents. Readers will find this boring and not helpful.
Find a Great Writing Space
Your physical space will contribute greatly to your writing capability. For some, a busy coffee shop serves as a great place to concentrate and to others it could be the opposite. Your writing space might also be different to your usual optimal working space.
Copywriters are required to sustain a level of consistent concentration – writing does not work as well if you are jumping between tasks all the time. So get comfortable whenever suits you and limit distractions like notifications.
Incorporate SEO into Your Blog
SEO copywriting is no walk in the park and can often require a little extra help. However SEO will improve traffic, ranking, and growth across the board for your site. There are a few elements to SEO copywriting that must be covered, but the most important is making sure that your Keywords are seamlessly incorporated while providing the best quality content.
Sometimes it makes worthwhile engagement with the services of Brisbane copywriters to help you with this process. SEO can be difficult to understand and implement, so it may be a more effective use of your time.
Just Start Writing
The best way to start writing your blog is to just begin. No matter how terrible, unfocused, unclear the writing, getting words onto your screen is the best way to move closer to something functional. It will help you find out where the holes in your arguments are, what needs more research, and what needs to be culled.
A first terrible draft is always better than no draft at all.
Post Your Blog and Always Get A Second Opinion
When you are done, always make sure to seek out a second and third and fourth opinion. Refining your blog will be the best way to make sure you have the best content on the internet.
No matter whether you are a skilled SEO copywriter, published author, or star journalist, you will always find it difficult to start writing so just trust the process and give it a shot.
